West Kept Secret
Hospitality | 1,500 sqft | Charlotte, NC | Renovation completed 2021
Client: West Kept Secret - Personal training & group fitness studio
Objective: Work within limitations of existing building envelope to create the new home base for Charlotte’s premier fitness studio. Ensure every aspect of the space was aligned with West Kept Secret’s brand and catered to the needs of the expanding company. Design a studio that embodies a stylish yet wild essence - serving as a metaphor for the training philosophy at WKS.
Role: Interior Design Assistant // Sarah Catherine Collective
Responsibilities: Programming, Accessories, Art Curation, Client Research
Software: AutoCAD, Adobe InDesign, Adobe Photoshop, Google Workspace
WEST KEPT SECRET BRANDED WALL BEHIND RECEPTION DESK
Front Door
Merchandise Display
Lobby
Studio View 1
Studio Details 1 - A custom designed mural was added, covering all walls of the main studio. It features WKS' signature blue color.
Cardio Area - Natural light touching every space was of the utmost importance.
Studio View 2 - Some elements were left raw and untouched to emulate the wild side of training.
Studio View 3 - The main studio space was left open to allow for the many different types of fitness classes held there.
Restroom View 1 - Gold, delicate accessories helped to balance the concrete.
Restroom View 2 - Every aspect of the studio needed to be "Instagrammable" so wherever possible, art was added to inspire and add to the explosive atmosphere.